First Mallorca was formed in 1995 to focus on quality real estate in the south west of Mallorca, an area where very favourable winter time weather makes it an attractive 12 months location for property owners.
The founders and joint owners Robert Maunder & Heidi Stadler were previously involved in the development of unique tourist destinations, principally the long haul in the Far East and South East Asia. Says Robert Maunder, the quality of location, is inevitable in our blood and when we decided to establish a specialist real estate agency, it was not difficult for us to see the potential of Mallorca, in particular, the South West Area. Although very positive about a growing desire from Northern Europeans to enjoy Mallorca's sun, the Mediterranean life style and its beautiful coastal scenery, their calculations did not envisage the later explosion of the budget airlines, their cheap fares, flexibility and superb accessibility from the many regional airports. One could say their timing was perfect.
Robert Maunder says, the philosophy of our business was clear from the beginning, to provide a highly professional service to both vendor and buyer, to offer a quality real estate product and to apply our earlier business disciplines to what appeared to be a fairly casual occupation on Mallorca.
Ten years on, First Mallorca is regarded as the most professional real estate company on Mallorca, The company's head office building just outside Palma and alongside the Palma to Andratx motorway, houses a sales team, the company's legal and finance department, in-house training facilities, graphics, photography and the advertising department.
In addition to this spacious and elegant office environment First Mallorca, opened in 2005, a high tech real estate office on Puerto de Andratx's most valuable harbourside location. This newly built 2 storey office has touch screen internet access on the window, colourful window projections of the property offers, an internet bar for the casual viewer and large plasma screens showing apartments, villas and country homes.
To further ensure the service to their clients, the sales team are salaried professionals assuring their first consideration is directed to the well being of the client and the company's reputation. This in preference to commission driven sales staff as is the general practise. However, the company's total package for their staff means they are the best remunerated in the industry locally.
To coincide with the opening of the Puerto de Andratx office, First Mallorca produced an elegant and attractive brochure, this brochure contained property presentations and articles relating to the island. This brochure was well received and as a result a follow-up, doubling the number of pages and articles and including such diverse subjects as an outstanding report of Soller's fascinating graveyard and the island's little known 3 metres wing span Black Vultures, in circulation in time for Easter.
Since the introduction of budget flights from both the UK - EasyJet and Germany - Air Berlin, almost every air carrier to Mallorca has introduced cheap off peak one way fares and special offers. This, says Robert Maunder, has changed the geographical requirement and length of stay considerations of property owners. In earlier times visitors to Mallorca would arrange their island visits to suit the traditional 1 or 2 week stays. However, budget fares totally changed this and now it is almost the norm to jump on a flight and pop down to Mallorca to enjoy a sunny weekend and leisurely harbourside late evening dining.
As a result the short drive from Palma's airport to a location where the cafés, restaurants, shopping and one's favourite newspapers are available all year is an important factor which has made the south west of Mallorca "the hot spot"
Property purchases during the year 2005 were an all time record and First Mallorca enjoyed an increase in sales over the previous year of almost 40% and for the first 3 months of 2006 First Mallorca have announced a substantial increase in sales over the proceeding year's post Christmas to Easter.
Copies of the brochure, in English, German & Spanish, are available on request.